{"title":"Start Here","description":"\u003cp\u003eNew to American Joe? Start here. We've selected a few of our favorite coffees to make finding your Joe easy—from approachable everyday brews to bolder roasts and a sampler for those who want to try several.\u003c\/p\u003e","products":[{"product_id":"mexico","title":"Mexico — Chiapas \u0026 Oaxaca","description":"\u003ch4\u003e\u003cstrong\u003eA solid everyday coffee—and one we drink ourselves.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThis medium-roast Mexican coffee brings together chocolate and cinnamon notes with a touch of green apple. It's approachable, balanced, and easy to come back to cup after cup.\u003c\/p\u003e\n\u003cp\u003eThis is one of the coffees we've personally brewed at American Joe, and it's earned a place in our Start Here lineup.\u003c\/p\u003e\n\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cstrong\u003eTHE BRIEFING\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRoast:\u003c\/strong\u003e Medium\u003cbr\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Chiapas \u0026amp; Oaxaca, Mexico\u003cbr\u003e\u003cstrong\u003eTasting Notes:\u003c\/strong\u003e Chocolate · Cinnamon · Green Apple\u003cbr\u003e\u003cstrong\u003eAltitude:\u003c\/strong\u003e 900–1,000 meters\u003cbr\u003e\u003cstrong\u003eProcess: \u003c\/strong\u003eFully washed \u0026amp; sun dried\u003cbr\u003e\u003cstrong\u003eVarieties: \u003c\/strong\u003eTypica · Criollo · Bourbon · Mundo Novo · Caturra\u003cbr\u003e\u003cstrong\u003eSoil:\u003c\/strong\u003e Clay minerals\u003c\/p\u003e","brand":"AZ American Joe Coffee","offers":[{"title":"Standard \/ 12oz","offer_id":43012911693942,"sku":"TVARMEXICO -ST-NA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 1 LB","offer_id":43012911726710,"sku":"TVARMEXICO -ST-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 2 LB","offer_id":43012911759478,"sku":"TVARMEXICO -ST-NA-2LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 5 LB","offer_id":43012911792246,"sku":"TVARMEXICO -ST-NA-5LB","price":79.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 12 LB","offer_id":43012911825014,"sku":"TVARMEXICO -ST-NA-12LB","price":169.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 12oz","offer_id":43012911857782,"sku":"TVARMEXICO -WH-NA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 1 LB","offer_id":43012911890550,"sku":"TVARMEXICO -WH-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 2 LB","offer_id":43012911923318,"sku":"TVARMEXICO -WH-NA-2LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 5 LB","offer_id":43012911956086,"sku":"TVARMEXICO -WH-NA-5LB","price":79.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 12 LB","offer_id":43012911988854,"sku":"TVARMEXICO -WH-NA-12LB","price":169.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 12oz","offer_id":43012911530102,"sku":"TVARMEXICO -ES-NA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 1 LB","offer_id":43012911562870,"sku":"TVARMEXICO -ES-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 2 LB","offer_id":43012911595638,"sku":"TVARMEXICO -ES-NA-2LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 5 LB","offer_id":43012911628406,"sku":"TVARMEXICO -ES-NA-5LB","price":79.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 12 LB","offer_id":43012911661174,"sku":"TVARMEXICO -ES-NA-12LB","price":169.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 12oz","offer_id":43012911366262,"sku":"TVARMEXICO -CO-NA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 1 LB","offer_id":43012911399030,"sku":"TVARMEXICO -CO-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 2 LB","offer_id":43012911431798,"sku":"TVARMEXICO -CO-NA-2LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 5 LB","offer_id":43012911464566,"sku":"TVARMEXICO -CO-NA-5LB","price":79.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 12 LB","offer_id":43012911497334,"sku":"TVARMEXICO -CO-NA-12LB","price":169.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/0553\/5606\/files\/label5_on_bag_c86e18f3-a53c-4cd7-b55d-158f05316426.jpg?v=1769528126"},{"product_id":"peru","title":"Peru — Piura \u0026 Amazonas","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cstrong\u003eSweet, smooth, and remarkably easy to drink.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThis medium-roast Peruvian coffee leads with salted caramel sweetness, followed by a silky body and a bright touch of citrus. It's a balanced cup for someone who wants plenty of character without moving into a dark roast.\u003c\/p\u003e\n\u003cp\u003eGrown by the Cooperativa Agricola de Servicios Norandino in the Piura and Amazonas regions of Peru, this is an approachable introduction to the character of Peruvian coffee.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTHE BRIEFING\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRoast:\u003c\/strong\u003e Medium\u003cbr\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Piura \u0026amp; Amazonas, Peru\u003cbr\u003e\u003cstrong\u003eTasting Notes:\u003c\/strong\u003e Salted Caramel · Silky Sweet · Citrus\u003cbr\u003e\u003cstrong\u003eAltitude:\u003c\/strong\u003e 1,100–1,700 meters\u003cbr\u003e\u003cstrong\u003eProcess:\u003c\/strong\u003e Fully washed \u0026amp; sun dried\u003cbr\u003e\u003cstrong\u003eVarieties:\u003c\/strong\u003e Caturra · Bourbon · Catuai · Pache · Catimor\u003cbr\u003e\u003cstrong\u003eGrower:\u003c\/strong\u003e Cooperativa Agricola de Servicios Norandino\u003cbr\u003e\u003cstrong\u003eSoil:\u003c\/strong\u003e Clay minerals\u003c\/p\u003e","brand":"AZ American Joe Coffee","offers":[{"title":"Standard \/ 12oz","offer_id":43012913791094,"sku":"TVARPERU-ST-NA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 1 LB","offer_id":43012913823862,"sku":"TVARPERU-ST-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 2 LB","offer_id":43012913856630,"sku":"TVARPERU-ST-NA-2LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 5 LB","offer_id":43012913889398,"sku":"TVARPERU-ST-NA-5LB","price":79.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 12 LB","offer_id":43012913922166,"sku":"TVARPERU-ST-NA-12LB","price":169.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 12oz","offer_id":43012913954934,"sku":"TVARPERU-WH-NA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 1 LB","offer_id":43012913987702,"sku":"TVARPERU-WH-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 2 LB","offer_id":43012914020470,"sku":"TVARPERU-WH-NA-2LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 5 LB","offer_id":43012914053238,"sku":"TVARPERU-WH-NA-5LB","price":79.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 12 LB","offer_id":43012914086006,"sku":"TVARPERU-WH-NA-12LB","price":169.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 12oz","offer_id":43012913627254,"sku":"TVARPERU-ES-NA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 1 LB","offer_id":43012913660022,"sku":"TVARPERU-ES-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 2 LB","offer_id":43012913692790,"sku":"TVARPERU-ES-NA-2LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 5 LB","offer_id":43012913725558,"sku":"TVARPERU-ES-NA-5LB","price":79.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 12 LB","offer_id":43012913758326,"sku":"TVARPERU-ES-NA-12LB","price":169.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 12oz","offer_id":43012913463414,"sku":"TVARPERU-CO-NA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 1 LB","offer_id":43012913496182,"sku":"TVARPERU-CO-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 2 LB","offer_id":43012913528950,"sku":"TVARPERU-CO-NA-2LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 5 LB","offer_id":43012913561718,"sku":"TVARPERU-CO-NA-5LB","price":79.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 12 LB","offer_id":43012913594486,"sku":"TVARPERU-CO-NA-12LB","price":169.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/0553\/5606\/files\/label5_on_bag_750dd137-65f3-4072-a026-f67006d9ba39.jpg?v=1769528146"},{"product_id":"french-roast-1","title":"French Roast","description":"\u003ch3\u003eDark, straightforward coffee for people who like their coffee to taste like coffee.\u003c\/h3\u003e\n\u003cp\u003eFrench Roast is our dark-roast option for those who prefer a deeper, more assertive cup. Built from a blend of specialty-grade coffees from Central America, it delivers the darker roast character without needing a complicated introduction.\u003c\/p\u003e\n\u003cp\u003eIf your idea of a good cup of joe is dark, strong, and ready to get to work, start here.\u003c\/p\u003e\n\u003ch3\u003eTHE BRIEFING\u003c\/h3\u003e\n\u003cp\u003eRoast: Dark\u003cbr\u003eOrigin: Central America\u003cbr\u003eCoffee: Specialty-grade blend\u003cbr\u003eStyle: French Roast\u003c\/p\u003e","brand":"AZ American Joe Coffee","offers":[{"title":"Standard \/ 12oz","offer_id":43012915822710,"sku":"FRENCH  Roast-ST-DA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 1 LB","offer_id":43012915855478,"sku":"FRENCH  Roast-ST-DA-1 LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 2 LB","offer_id":43012915888246,"sku":"FRENCH  Roast-ST-DA-2 LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 5 LB","offer_id":43012915921014,"sku":"FRENCH  Roast-ST-DA-5 LB","price":65.1,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 12oz","offer_id":43012915953782,"sku":"FRENCH  Roast-WH-DA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 1 LB","offer_id":43012915986550,"sku":"FRENCH  Roast-WH-DA-1 LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 2 LB","offer_id":43012916019318,"sku":"FRENCH  Roast-WH-DA-2 LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 5 LB","offer_id":43012916052086,"sku":"FRENCH  Roast-WH-DA-5 LB","price":65.1,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 12oz","offer_id":43012915691638,"sku":"FRENCH  Roast-ES-DA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 1 LB","offer_id":43012915724406,"sku":"FRENCH  Roast-ES-DA-1 LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 2 LB","offer_id":43012915757174,"sku":"FRENCH  Roast-ES-DA-2 LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 5 LB","offer_id":43012915789942,"sku":"FRENCH  Roast-ES-DA-5 LB","price":65.1,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 12oz","offer_id":43012915560566,"sku":"FRENCH  Roast-CO-DA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 1 LB","offer_id":43012915593334,"sku":"FRENCH  Roast-CO-DA-1 LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 2 LB","offer_id":43012915626102,"sku":"FRENCH  Roast-CO-DA-2 LB","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 5 LB","offer_id":43012915658870,"sku":"FRENCH  Roast-CO-DA-5 LB","price":65.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/0553\/5606\/files\/label5_on_bag_91a961b9-7504-4661-aa72-228b8cd790b4.jpg?v=1769528164"},{"product_id":"best-sellers-sample-pack-6bean-cowboy-breakfast-peru-mexico-bali","title":"Best Sellers Sample Pack","description":"\u003ch3\u003eNot sure where to start? Start here.\u003c\/h3\u003e\n\u003cp\u003eSix coffees. Six different profiles. One easy way to find your Joe.\u003c\/p\u003e\n\u003cp\u003eThe Best Sellers Sample Pack gives you six 2 oz portions from across the American Joe Coffee lineup—enough to brew, compare, and discover what belongs in your regular rotation.\u003c\/p\u003e\n\u003ch3\u003eIN THE PACK\u003c\/h3\u003e\n\u003cp\u003e6Bean Blend — Dark Roast\u003cbr\u003eA specialty-grade house blend of coffees from around the world, designed to work especially well for espresso.\u003c\/p\u003e\n\u003cp\u003eCowboy Blend — Dark \u0026amp; Medium Roast\u003cbr\u003eDark- and medium-roasted coffees with cocoa, caramel, and vanilla tones.\u003c\/p\u003e\n\u003cp\u003eBreakfast Blend — Medium Roast\u003cbr\u003eA smooth South American house blend made for an approachable everyday cup.\u003c\/p\u003e\n\u003cp\u003ePeru — Piura \u0026amp; Amazonas — Medium Roast\u003cbr\u003eSalted caramel sweetness, silky body, and citrus from Piura and Amazonas, Peru.\u003c\/p\u003e\n\u003cp\u003eMexico — Chiapas \u0026amp; Oaxaca — Medium Roast\u003cbr\u003eChocolate, cinnamon, and green apple from Chiapas and Oaxaca, Mexico.\u003c\/p\u003e\n\u003cp\u003eBali — Kintamani — Medium-Dark Roast\u003cbr\u003eDark chocolate, molasses, and brown sugar from smallholder farmers in Kintamani, Bali. Wet-hulled and dried on raised beds.\u003c\/p\u003e\n\u003ch3\u003eTHE BRIEFING\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIncludes: \u003c\/strong\u003eSix 2 oz coffee samples\u003cbr\u003e\u003cstrong\u003eTotal Coffee:\u003c\/strong\u003e 12 oz\u003cbr\u003e\u003cstrong\u003eGrind:\u003c\/strong\u003e Standard\u003cbr\u003e\u003cstrong\u003eMission: \u003c\/strong\u003eTaste the lineup. Find your Joe.\u003c\/p\u003e","brand":"AZ American Joe Coffee","offers":[{"title":"Standard \/ 6-count 2oz sample packs","offer_id":43012918214774,"sku":"CVARBSPACK-ST-NA-SAMPLEPACK","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/0553\/5606\/files\/label5_on_bag_7aa3dba3-40ca-4568-b8a4-3dcd0ad60494.jpg?v=1769528214"}],"url":"https:\/\/azamericanjoecoffee.com\/collections\/start-here.oembed","provider":"AZ American Joe Coffee","version":"1.0","type":"link"}